My name is Tina Roth Eisenberg. I am a 'swiss designer gone NYC'. swissmiss is my visual archive of things that 'make me look'. I am a graphic designer and run my own studio in Brooklyn. Contact me if you would like to team up, have a link suggestion or just want to say hello: submissions {at} swiss-miss.com.


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Rey Bango

Good feedback. Some quick feedback from me. Karl stepped in late to help me out as I had to back away from presenting this due to a death in the family. So I hope you can bear with him on this as he really was a huge help to me and FOWD during a very difficult time.

I know that he worked very hard to get info that would be relevant to the design community and could be presented in a somewhat framework agnostic way.

I would definitely urge you to reach out to Karl and provide him some feedback that would help him improve his presentation so that designers can benefit even more from his work.

Would you be willing to help with this?


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Karl Swedberg

Hi Tina,

Rey pointed me to this blog post, so I wanted to thank you personally for the feedback. I'm sorry that you didn't find the presentation terribly helpful, and I agree that visuals would have been a big plus. Never having been to a design conference like FOWD, let alone spoken at one, I seriously misjudged the audience and their expectations. Aside from what Rey mentioned about the circumstances surrounding my involvement, I would definitely take a much different approach if I had a chance to do it all over again. Oddly enough, though, the 3 1/2 hour workshop I gave the day before seemed to go very well with a great response from the attendees.

Thanks again. If there is anything I can do to make it up to you, please let me know.

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