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What font says 'Change'?

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Type designers decode the presidential candidates: What font says 'Change'?

(via chrisglass)

January 29, 2008 in articles, design thinking, typography |

Comments

Adam

Besides Gotham being a beautiful face in it's own right - the 'CHANGE' sign, if you've noticed has completely overshadowed the 'Obama 08' one, and rightfully so - it's easily the most powerful message/design combination of the entire primary season.

Posted by: Adam | January 29, 2008 at 03:51 PM

fish

BABY TEETH. the first candidate to break that one out gets my vote. That typeface is totally the future.

Posted by: fish | January 30, 2008 at 01:11 AM

Kirk Littell

Nice post. I wrote a similar one a while back -- you might be interested in it since we had similar insights. What's with the candidate's designers not understanding what an apostrophe is, by the way?

http://www.kolbrenerusa.com/blog/index.php/2007/08/08/campaign-logos-2008/

Thanks, Kirk

Posted by: Kirk Littell | January 31, 2008 at 01:18 PM

Peter

Obama's logo seems to be inspired by Pepsi, and it's everywhere in New York:

http://www.hossli.com/observations/2008/01/26/sings-o-the-times/

Posted by: Peter | February 01, 2008 at 10:55 AM

Stephen Barros

I wish my instructors would give me this rebranding assignment.
Frankly, all of these fonts need change. (Talk about "rock the vote.")

Posted by: Stephen Barros | February 07, 2008 at 01:50 AM

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