My name is Tina Roth Eisenberg. I am a 'swiss designer gone NYC'. swissmiss is my visual archive of things that 'make me look'. I am a graphic designer and run my own studio in Brooklyn. Contact me if you would like to team up, have a link suggestion or just want to say hello: submissions {at} swiss-miss.com.


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Craig Mische

Thanks for sharing this Tina. I am a Gladwell fan and hadn't read this article.

Yael Miller

Ditto on Craig's comment - Malcolm is a brilliant thinker and his ideas are worth knowing about. Thanks for sharing this. I did read it and it was great (a bit belated since I'm working solo since January!)

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