A Guide to Choosing Colors for Your Brand

Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. - Why Color Matters

A Guide to Choosing Colors for Your Brand


(via basement)

Comments

[M!hai @ Freshome]

Indeed ..this is something really useful.

[Luke]

I was just looking for something like this the other day. Thanks!

[Atherton Bartelby]

Awesome information; thanks so much for posting these references!

[Becky]

I don't know how true it is, but I've heard that seeing orange can elicit hunger in your body. A lot of different fast foods use oranges and yellows in their marketing colours.

[UrbanDev]

Interesting information! My favorite colors (from when I was a child) were always orange & red (real seventies colors). Now, nearly 30 years later, my favorite brand ID's are still in orange & red... http://coca-cola-art.com/free-coca-cola-wallpapers-music-nightlife-themes

[Mokokoma Mokhonoana]

Very informative, thanks for sharing!