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Expertinent: Why the Obama "Brand" Is Working

Andrew Romano of Newsweek’s Stumper blog interviews Michael Bierut about Barack Obama’s winning campaign graphics. “He’s the first candidate, actually, who’s had a coherent, top-to-bottom, 360-degree system at work,” says Bierut.

Expertinent: Why the Obama "Brand" Is Working

(via pentagram)

March 03, 2008 in articles |

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