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My name is Tina Roth Eisenberg. I am a 'swiss designer gone NYC'. swissmiss is my visual archive of things that 'make me look'. I am a graphic designer and run my own studio in Brooklyn. Contact me if you would like to team up, have a link suggestion or just want to say hello: submissions {at} swiss-miss.com.

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Honda: Problem Playground

Finally a car commercial that keeps my attention. Well done, Wieden+Kennedy London!

February 07, 2008 in videos |

Comments

Great commercial! I will add it to my site (with the "via swissmiss" backlink of course).

Just in case someone doesn't know it, the part in this commercial with the sugar cubes and the coffee seems to be honoring a classic ad from Honda that is NOT done with CGI and took 600 shots to get done... that classic is know as "Parts" and you can see it here: http://www.youtube.com/watch?v=ddbPoZjDaOA

Thanks for the lead, San :)

Posted by: San | February 07, 2008 at 04:42 PM

I swear I love, love, love visiting your site everyday. There isn't a day that I come here and NOT find something fascinating! This is one of my faves!

Posted by: fragileheart | February 07, 2008 at 07:36 PM

Garrison Keillor! Mark Mothersbaugh! I am in heaven.

Posted by: Eve | February 08, 2008 at 01:32 AM

I adore all of Honda's adverts - you can tell them from a mile away as they're so innovative and different. The famous 'Cog' advert made me go out and buy that car! (Not bad for making a £23,000 purchase!?)

This one is so clever, and I also love the problemplayground.com website - things to solve and find out, lots of interaction. Brilliant.

Posted by: minxlj | February 08, 2008 at 07:07 AM

LOL the ad I was referring to is your YouTube link above - the famous advert (known as 'Cog' not 'Parts' - at least in the UK) for the beautiful Honda Accord (great car by the way!)

I actually got that advert on DVD with the car! It shows the making of, behind-the-scenes etc - very cool.

Posted by: minxlj | February 08, 2008 at 07:10 AM

Oooh...that gave me goosebumps. I love seeing genius at work.

Posted by: bombaygirl | February 08, 2008 at 02:29 PM

Garrison Keillor! Mark Mothersbaugh! I am in heaven.

Ditto ;-)

Posted by: kwhizz | February 09, 2008 at 11:41 AM

The cog advert is heavily based on this brilliant art video by Fischli and Weiss, I hope they got some money out of Honda!
It's even more brilliant
http://www.youtube.com/watch?v=U82eWptFxSs
and they are Swiss!

Posted by: sivan | February 11, 2008 at 09:22 PM

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