About

My name is Tina Roth Eisenberg. I am a 'swiss designer gone NYC'. swissmiss is my visual archive of things that 'make me look'. I am a graphic designer and run my own studio in Brooklyn. Contact me if you would like to team up, have a link suggestion or just want to say hello: submissions {at} swiss-miss.com.

my sites

recommended

stats


  • Locations of visitors to this page

« Melinda Beck | Illustrator | Main | Personal data is as hot as nuclear waste »

What font says 'Change'?

1201369426_0617

Type designers decode the presidential candidates: What font says 'Change'?

(via chrisglass)

January 29, 2008 in articles, design thinking, typography |

Comments

Besides Gotham being a beautiful face in it's own right - the 'CHANGE' sign, if you've noticed has completely overshadowed the 'Obama 08' one, and rightfully so - it's easily the most powerful message/design combination of the entire primary season.

Posted by: Adam | January 29, 2008 at 03:51 PM

BABY TEETH. the first candidate to break that one out gets my vote. That typeface is totally the future.

Posted by: fish | January 30, 2008 at 01:11 AM

Nice post. I wrote a similar one a while back -- you might be interested in it since we had similar insights. What's with the candidate's designers not understanding what an apostrophe is, by the way?

http://www.kolbrenerusa.com/blog/index.php/2007/08/08/campaign-logos-2008/

Thanks, Kirk

Posted by: Kirk Littell | January 31, 2008 at 01:18 PM

Obama's logo seems to be inspired by Pepsi, and it's everywhere in New York:

http://www.hossli.com/observations/2008/01/26/sings-o-the-times/

Posted by: Peter | February 01, 2008 at 10:55 AM

I wish my instructors would give me this rebranding assignment.
Frankly, all of these fonts need change. (Talk about "rock the vote.")

Posted by: Stephen Barros | February 07, 2008 at 01:50 AM

The comments to this entry are closed.