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When McDonald's Sweden launched their “Big ‘N’ Juicy” burger, they retrofitted these gigantic dispensers (with real, giant, recycled napkins) on certain 'euro-size' poster ads in Stockholm.


take a look over at adgoodness ( http://www.frederiksamuel.com/blog/2007/12/mcdonalds-big-‘n’-juicy.html ). some kind of ad for the big'n'juicy


So not only are McDonald's trying to get the rest of the world as fat as us, they're also trying to make them as wasteful as us? Awesome!


Yeah I saw that too... Here some more good marketing ideas that Mickey Dee's has been using these days...


Chris McKee

Ahh the "Big and Tastes like polystyrene"
There's some great marketing out of there, so kudos to the company that got the commission.
Shame McD's don't spend a bit of cash on making the meat taste like meat.

Mel Cheong

a waste of paper...


Disposable table cloth?

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