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When McDonald's Sweden launched their “Big ‘N’ Juicy” burger, they retrofitted these gigantic dispensers (with real, giant, recycled napkins) on certain 'euro-size' poster ads in Stockholm.
Ahh the "Big and Tastes like polystyrene"
There's some great marketing out of there, so kudos to the company that got the commission.
Shame McD's don't spend a bit of cash on making the meat taste like meat.
When McDonald's Sweden launched their “Big ‘N’ Juicy” burger, they retrofitted these gigantic dispensers (with real, giant, recycled napkins) on certain 'euro-size' poster ads in Stockholm.
Posted by: Andreas | January 06, 2008 at 05:49 PM
take a look over at adgoodness ( http://www.frederiksamuel.com/blog/2007/12/mcdonalds-big-‘n’-juicy.html ). some kind of ad for the big'n'juicy
Posted by: Fabian | January 06, 2008 at 05:50 PM
So not only are McDonald's trying to get the rest of the world as fat as us, they're also trying to make them as wasteful as us? Awesome!
Posted by: Steve | January 06, 2008 at 07:08 PM
Yeah I saw that too... Here some more good marketing ideas that Mickey Dee's has been using these days...
http://www.toryhobson.com/new/entries/im-loving-it-the-advertising-that-is/
Posted by: Tory | January 07, 2008 at 09:56 AM
Ahh the "Big and Tastes like polystyrene"
There's some great marketing out of there, so kudos to the company that got the commission.
Shame McD's don't spend a bit of cash on making the meat taste like meat.
Posted by: Chris McKee | January 07, 2008 at 05:28 PM
a waste of paper...
Posted by: Mel Cheong | January 07, 2008 at 09:31 PM
Disposable table cloth?
Posted by: Ben | January 08, 2008 at 09:30 AM