oh my! swisscom's new logo/brand
Swisscom, the biggest Swiss telecom operator, will be launching a new brand identity: the new logo, which will be rolled out across fixnet, mobile and Internet services next spring, is the one at right. Check out the animated logo over on the custom rebranding website. While the new mark truly doesn't do anything for me, I must say I enjoyed watching the history of the brand itself. Click on "Die Motivation".
(via lunch over IP)
Hm, no ... I have to say, that's kind of a disappointing logo. It's cool when it moves, but as a "still" logo? ... I don't know ....
Posted by: Agnieszka | December 14, 2007 at 03:54 PM
a pear!
Posted by: dan | December 14, 2007 at 04:25 PM
being a Swisscom employee I can add that currently fixnet, mobile, etc.. are operating as separate companies and have been quite distant from each other.
Starting January we are all coming together to one big happy family!
I think that's what the new logo is supposed to symbolize!
Posted by: Greg | December 14, 2007 at 04:28 PM
(but I really like the rounded-hidden swiss cross)
Posted by: dan | December 14, 2007 at 04:30 PM
Here we go again bashing on other people's designs, without knowing what the brief is and what the context of the change was.
Posted by: Tezza | December 14, 2007 at 04:35 PM
I agree with Agnieszka. Cool when it's moving, but not very striking when it isn't. Is it supposed to be a pear as previously suggested?
The movie on their website is kinda cool. Can anyone identify the music they've used. Heard it used on television numerous times over the years but have never been able to trace the title.
Posted by: MattFM | December 14, 2007 at 04:48 PM
Actually, ten minutes since my last comment, I'm warmed to it significantly. Perhaps it's the nice music, pleasant swirling visuals and design-speak. Even the static logo is looking nicer.
Posted by: MattFM | December 14, 2007 at 04:50 PM
Interesting animation, boring static logo, as has been stated above me.
I think the long animation is just visual masturbation of the makers, although I do get it better after watching the process behind it. Still, even though the concept is strong, the resulting visual is disappointing.
Posted by: Peter Marquardt | December 14, 2007 at 07:22 PM
Much better than the previous design, but I still don't like it.
Posted by: MikeDiesel | December 15, 2007 at 11:11 AM
Interesting is also the spot of swisscom to throw out labels like bluewin - a big work to rebuilt a corporate identity as a international company.
Posted by: Thinkabout | December 16, 2007 at 09:58 AM
The first logo looks like de Catalan Policy logo!
http://upload.wikimedia.org/wikipedia/ca/1/19/Mossos_desquadra.gif
Posted by: Jordi | December 16, 2007 at 10:59 AM
Oh my indeed. Another one of our great national logos has been downgraded. :^(
Posted by: David Pache | December 16, 2007 at 06:57 PM
So he was stood in the bathroom about to brush his teeth when suddenly some Colgate squirted out.
At least that's where I'm assuming the inspiration for that thing came from.
Bizzare and looks a tad lost, but not as bad as the crud they made for London 2012.
Posted by: Chris M | December 27, 2007 at 09:40 PM
To Tezza: the song used is La Ritournelle by Sébastian Tellier. In my opinion a great choice!
http://www.last.fm/music/S%C3%A9bastien+Tellier/_/La+Ritournelle
Posted by: Carlo | January 02, 2008 at 04:35 AM
und hier die wahrheit über das neue swisscom-logo!
here's the truth about the new swisscom-logo!
http://www.youtube.com/watch?v=XErZCpSV6L4&feature=related
Posted by: christoph | September 22, 2008 at 09:07 AM