Pantone T-Shirts by Uniqlo

I agree and wonder along with Michael: Combining Pantone, Uniqlo and Helvetica - this poster series speaks designer talk to the masses. It would be interesting to ask someone that is a fan of Uniqlo if they have a clue as to what Pantone means?

Comments

[Paul Thurston]

There are probably enough people who know what it means for all those involved to make plenty of money, I wonder who buys all of those pantone mugs though?

It would be interesting if pantone became the international colour reference for all high street fashion.

[Janelle]

Maybe because I work in the fashion industry and I am an artist, but it is hard for me to imagine that people would not know what Pantone is.

[salina]

I heart Uniqlo and I think these ads are uber smart. Most of the people that I know that shop there, actually do work in some sort of design or communications background - so I think it totally makes sense that they tap into the design world in their ads. Even as a writer, I know what Pantone is. Very smart, indeed.

[sean]

American Apparel has been using pantone to spec their colors from the beginning. Check out their wholesale catalogue, it's all referenced to PMS #s.

[ChrisFizik]

yeah, people will know what Pantone is. However .. do they need to know really ....it might as well just be a brand/series attached to a bunch of shirts.
They should have done it with Chromo(tm)

[mainja]

See, I know what Pantone is, but not what Uniqlo is...