My name is Tina Roth Eisenberg. I am a 'swiss designer gone NYC'. swissmiss is my visual archive of things that 'make me look'. I am a graphic designer and run my own studio in Brooklyn. Contact me if you would like to team up, have a link suggestion or just want to say hello: submissions {at} swiss-miss.com.
hilarious. i am a copywriter and you're right. i don't care about the font and i fail to see why it should take four days to choose a colored background or card stock -- it's not like the printer isn't going to F it up anyway. it's just a flier for crying out loud; don't build your portfolio around it! i worked for hours to choose a word that would grab someone's attention. your font doesn't matter. though, i do admit ... the SIZE of the font does. haha ... size ALWAYS matters. ;)
Quite honestly - and please realize I am trying my Utmost to be honest - I think the font does matter as much as people matter. I think the key is knowing when to do what and why. Let me explain: Fonts are like magic pellets in the brain - you think they are worth nill but they captivate you like mere words never could. Words are chaff, font and design are gold.
I've seen some copywriters sneer at this piece, as a copywriter (with, ahem, a sense of humor), I thoroughly enjoyed this.
Posted by: Megan | September 10, 2007 at 09:07 PM
hilarious. i am a copywriter and you're right. i don't care about the font and i fail to see why it should take four days to choose a colored background or card stock -- it's not like the printer isn't going to F it up anyway. it's just a flier for crying out loud; don't build your portfolio around it! i worked for hours to choose a word that would grab someone's attention. your font doesn't matter. though, i do admit ... the SIZE of the font does. haha ... size ALWAYS matters. ;)
Posted by: natalie | September 11, 2007 at 01:52 PM
Quite honestly - and please realize I am trying my Utmost to be honest - I think the font does matter as much as people matter. I think the key is knowing when to do what and why. Let me explain: Fonts are like magic pellets in the brain - you think they are worth nill but they captivate you like mere words never could. Words are chaff, font and design are gold.
Posted by: Greg Formager | September 17, 2007 at 10:39 AM