fruit: a risk vs. reward analysis

fruit: banana
risk: low
reward: moderate
analysis: Never a bad choice, the banana is the .290 hitter of fruit.
When was the last time you had a surprisingly bad banana? Never, that’s when. More importantly, the banana offers the most easily interpreted warning signs in the fruit family: if it’s slightly green or covered in brown spots, you know you’re rolling the dice. You will most likely never eat a memorable banana, but for a low-risk fruit that pays out solid dividends, you can’t do better. If you don’t like surprises, the banana might be the fruit for you.

This seemingly never-ending blog post about fruit: a risk vs. reward analysis made me smile. Written by a Brooklyn based copywriter called Justin - who claims to be living proof that if you hang out with writers for long enough, you eventually become one.